Influence of socio-demographic factors on the development of marketing communications

The study of the influence socio-demographic factors on development marketing communications is relevant, as it helps businesses to interact more effectively with changing needs and behaviour consumers in context global demographic changes. purpose this was investigate that are preferred by different segments population. During study, following methods were used: analysis statistical data, logical, graphic, generalization methods. covers various categories families their consumption perception advertising. Large families, Muslims, gay people, serial monogamists found have own unique characteristics preferences Specifically, large can be targeted advertising aimed at children’s goods services, which encountered while walking children. Muslim who allowed multiple wives may interested reflects values religious group. Gay people show a greater interest branded clothing higherpriced goods. Furthermore, age income level population Young middle-aged trusting advertising, older less trust it. It also media Internet effective channels communication results used adjust strategies, from correction messages selection platforms for promotion, which, considering target audience, significantly increase effectiveness activities business profitability